Guelph Fitness Training,
Looking to reach out to potential clients within his own neighbourhood and surrounding area, Jay hired me to create a comic in which he could introduce himself. Once the comic was completed, I set about to creating a postcard, using his existing branding in which to complete the project.
Charlane was taking on an ambitious practice by working from her home office as a Registered Dental Hygienist. Though we see hygienists in every dental office, it is rare to find an independent hygienist. Charlane is a pioneer in this endeavour.
Together, we created numerous projects to help build her business. Charlane was included in the Worth it comic strip, of which she now owns a printed copy prominently displayed in her waiting area. We also created a postcard mailer introducing her services and 4 colouring pages for children while they wait.
Cartoon Marketing Graphic Design Illustration
The UPS Store
The UPS Store #82
While UPS has a reputation for delivery, the UPS store does much more than that. Garry was looking to create a mailer that incorporated both shipping and 1 of their other services. It was decided that since shipping would always be included, the comic would focus on that part of the business.
I created a “UPS Guy” that would appear in every comic, allowing for a new customer each time while still telling a story. Each comic had a very specific target demographic, whether it was based on season, like Christmas or back to school or on location, like destinations in Asia. Every comic showed the different ways the UPS store could help their customers.